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N. LSTEINAU. ADVERTISING DISPLAY SIGN. APPLICATION FILED JULY II. I922" 1,436,365; Patented Nov. 21, 1922.

2 SHEETS-SHEET I.

N. 1. STEINAU. ADVERTISING DISPLAY SIGN. APPLICATIONIFILED JULY 11.1922- 1,436,365,. Patented Nov. 21,1922

2 -SHEETS-SHEET 2.

Patented Nov. 21, 1922.

UNITED STATES PATENT OFFICE.

NORVIN J. STEINAU, OF LOUISVILLE, KENTUCKY, 'ASSIGNOR TO THE STEINAU GOM- PANY, OF LOUISVILLE, KENTUCKY, A COPARTNERSHIP CONSISIIITG OF NORVIN J.

STEINAU AND LESLIE S. STEINAU.

ADVERTISING DISPLAY SIGN.

Application filed July 11,

T 0 all whom it may concern Be it known that I, NoRviN J. STEINAU', a citizen of the United States, residing, at Louisville, in the county of Jefferson and State of Kentucky, have invented certain new and useful Improvements in Advertising Display Signs, of which the following is a specification.

This invention has to do with an improved advertising display sign and method by which it is manufactured. 'It has reference particularly to an improved construction of display sign for use in windows and similar locations.

The main object of the present invention is to provide a display sign which when placed against the glass of a window will have an appearance very similar to that created by the attachment of letters and other symbols to the face of the glass, as is frequently done, but which sign may be manufactured and put into place against the window at a very small cost as compared to the usual and ordinary cost of letters as attached to a window in the manner which is customary and well known.

Another object of the invention is to provide a display sign whichwhen in place against the glass will present a very attractive and artistic appearance, and one superior in many respects to the appearance of letters and symbols as previously attached to the window. e I

Another object of the invention is to provide a display sign of such construction that the outlines of the letters and other symbols themselves will be emphasized against the background as viewed by a person looking into the window from the outside. In this connection, another object is to so design and' construct the display sign as ,to take advantage of the usually darkened interior of the store or room so as to emphasize the symbols and letters of the display sign itself.

Another object of the invention is to provide a display sign which may be very easily and quickly attached to the window in a relatively permanent and secure manner.

More particularly, an object in this connection is to provide a sign of this character which can be directly attached to the glass pane by simply moistening the surface of the glass, so that the sign, by reason of its 1922. Serial No. 574,217.

gummed nature, will adhere directly to the window surface.

A further object of the invention in this connection is to provide an improved method of manufacturing the signs. it may be stated that, owing to the fact that the visible portion of the sign surface is peculiarly and distinctively formed, special provision has been made for manufacturing the same, so that this peculiar and distinctive appearance may be retained, while at the same time providing the desired gummed character of the surface.

Other objects and uses will appear from a detailed description of the invention, which consists in the features of construction and combinations of parts, as well as steps of the process, as hereinafter described and claimed.

In the drawings:

Figure 1 shows a perspective view of a sheet of stock preparatory to the first step of the process;

Fig. 2 shows a View similar to that of Fig ure 1, with. the exception that the surface of the same has been coated with gum; 'or other adhesive material;

Fig. 3 shows'a face view of the sheet of Fig. 2, with the exception that the gummed surface, after drying, has been printed with sizingor the like, according to the form of the letters and other objects which are to be coated;

Fig. 4 is a view similar to that of Fig. 3, with the exception that gold or brass dust has been dusted over the surface so that it adheres only to those portions which were printed with the sizing and is swept off of the remaining surface;

Fig. 5 is a view similar to that of Fig. 4-, with the exception that the letters or other characters have been die-sunk;

Fig. 6 is a section taken on the line 6-6 of Fig.5, looking in the direction of the arrows; and

Fig. 7 is a view similar to that of Fig. 5, with the exception that the blank has been die-cut so as to bring its peripheral portion into proper harmony with the forms of the letters, and also to remove t i material from certain of the central portions of the blank.

Referring first to F 7, which shows the completed article: The advertising display sign of the present invention comprises essentially a sheet of card board or paste board cut to the desired exterior configuration, and having its face portion cut and ornamented in the proper manner to provide the desired display figures and symbols.

The particular sign illustrated in the drawings is for Business Boosters, and the exterior configuration of the sign is so cut that the outlines of the upper portions of the letters are established by the configuration of the sign itself, and'in like manner the outlines of the lower portions of the letters are similarly established by the configuration of the sign itself. In addition to the foregoing, theoutlines of any other figure, such as a can of coffee, are establishedby the contour of the sign itself. y i

The background. of the sign is colored generally a dark color, or. black, as shown in 1 either black to conform with the 7 background, or of the same dark color as the background if it be other than black.

The background of the sign and the peripheral portions of the various letters he in a flat plane, so that, when the sign is applied directly against the window pane, these portions will lie flush against the glass. On the contrary, the bod portions of the letters are upset a very su stantial distance, as shown in Flg. 6, so that, when the sign is set into place against the window pane,

these body portions of the letters stand a considerable distance awa r from the lass. I Ihrsform and construction of the sign is readily produced by the proper upsetting or embossing operation, either simultaneously with the. cutting of the outline contouror subsequently.

Furthermore, the central portions of the letters or symbols are colored a contrasting color as compared to the background of the sign, so that the forms of these letters and symbols will stand out against the background of the sign with great emphasis and force. For example, in those cases in which the background of the sign is black, the body portions of the letters and symbols may be advantageously made of gold or silver .color, and this is the combination which it, is contemplated will be most fre quently used.

When the background of-the sign is made black, and the body portions .of the letters and symbols are of gold or silver, a very striking appearance is produced when the sign is set against the inside face ofa window so as to be visible to persons on the outside. This is because the black back ground of the sign itself tends to merge with the relatively dark interior of the store or other room, and therefore the background of the sign itself is not in evidence, but the observer has emphasized to his notice the gold or silver letters and other symbols in a forcible manner. Owing to the upsetting of the letters in the manner clearly illustratedin Fig. 6, and particularly in those cases in which this upsetting is of a beveled or V form, the shading of the two sides of the upset portion is emphasized, since the light striking the same is reflected in differ ent directions. The result is that the sign presents an appearance strikingly similar to that created by the attachment of percelain or other similar letters to the surface of the window in the manner well under-- stood and practiced heretofore.

The entire black surface of the center is provided with a gummed surface, so that upon moistening the window the sign may be readily applied thereto. In order to bring about this result, and at the same time provide a sign embodying the appearance and characteristics hereinbefore explained, the

following steps or procedure may be resorted to: A relativel large blank of paste board or other suitable stock is cut up into relatively small sections 11, as shown in Fig. 1.; One surface of the blank is coated with black either before being cut up into small sections orafterwards, but in Fig. 1 I have not illustrated the top surface as being solid black, simplyfor convenience in illustration. The blanks are then "coated on the black surface with a coating of gum or other adhesive 12, as shown in Fig. 2.

Figs. 3, 4,5, 6 and 7 are face views of the succeeding steps of the process on somewhat larger scalethan Figs. 1 and 2. After the gumming operation of Fig. 2, the desired characters or words are printed on the black gummed surface by the use of sizing or other sticky material, so as to form the letters or objects shown in white in Fig. 3. While this sizing or other sticky material is still. damp, the entire surface is dusted over with either gold or brass or bronze dust or powder, or other dust or powder, such as aluminum, so that this material adheres only to those portions of the surface which are still sticky.

The blank is then subjected to a die-sink- .ing operation so that each of the letters or other symbols is upset backwardly, as shown in FlgS.' 5 and 6. In the case of letters of brass or gold, this die-sinking operation serves to provide a very distinctive appearance when viewed from directly in front.

Afterwards the blank may be cut out in its border and certain of its central portions, so as to give the border a form substantially in harmony with the forms of the letters themselves, as shown in Fig. 7.

While I have herein shown and described only a particular form of sign embodying the features of the present invention, and only a particular method of manufacturing the same, still I do not limit myself to this form and method, except as I may do so in the claims.

I claim:

1. As a new article of manufacture, an advertising display sign for use in conjunction with the surface of a window or the like, said sign being provided with advertising letters or other symbols, and said sign comprising a blank of material having its peripheral portion cut to the desired contour to establish the peripheries of the lower portions of the lower symbols and to establish the peripheries of the upper portions of the upper symbols, the body. portion of each symbol being upset or embossed into V-shaped cross section, the peripheral portion of each symbol and the central portion of the body of the sign being fiat and adapted to lie in flush manner against the surface of the Window, said flattened portions being black in color, and the upset portions of the symbol being of a brightly contrasting color, the flat surface of the sign being provided with a coating of gum material, whereby the sign may be attached in flat manner to the surface of a window, and whereby, when the sign is in place against the surface of the window, the black peripheral portions of the symbols and of the body of the sign merge with a relatively darkened interior, and whereby the body portions of the symbols are emphasized to the observer, substantially as described.

2. As a new article of manufacture, an advertising display sign for use in conjunction with the surface of a window or the like, said sign being provided with letters or other symbols, and said sign comprising a blank of material having its peripheral portion out to the desired contour to establish the peripheries of the lower portions of the symbols and to establish the peripheries of the upper portions of the symbols, the body portion of each symbol being upset or embossed into V-shaped cross section, the peripheral portion of each symbol and a portion of the central portion of the body of the sign being flat and adapted to lie in flush manner against the surface of the window, said flattened portions being of a dark color, and the upset portions of the symbols being of a brightly contrasting color, and means for securing the sign to the surface of the win- I dow with its fiat face lying flush against the window and with its upset portions projecting away from the surface of the window, comprising a coating of gum material on the fiat portions of the sign, whereby, when the sign is in place against the surface of the window, the relatively dark peripheral portions of the symbols and of the body of the sign merge with a relatively darkened interior, and whereby the body portions of the symbols are emphasized to the observer, substantially as described.

NORVIN J. STEINAU. 

